Towards Human-Centered Design
نویسنده
چکیده
The consequence of taking customer orientation serious is to integrate them right at the heart of value creation – in new product design and development. The transitions in innovation management during the last years allow us exactly to that in a more resolute way. By democratizing knowledge and information the social media revolution strongly supported the dissemination of concepts such as open innovation and co-creation and at the same time transformed people from content consumers into content producers and even co-designers. The consequence is a change in the prevailing role models of creating new products. The ability of interdisciplinary collaboration inside and outside the firm is more essential than ever before.
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